PEHOVA - Authentic high quality brand.

What is pehova?

Pehova is a Moldovan women’s clothing brand founded in 2023 by the young designer Lidiya Pehova. The designer’s main goal is to unite inner confidence with outward appearance.

The designer believes that no matter how much clothing is available on the market today, there are always different ways to interpret the same design.
Each piece is filled with an individual approach, which justifies the emergence of new brands. Women are still searching for their perfect wardrobe essentials.

Pehova’s collections reflect character, embodying confidence and independence.

"I am driven by the desire and purpose to create truly comfortable and high-quality pieces that not only highlight the wearer’s strengths but also inspire emotion and confidence—fulfilling the essential question: “What should I wear today to feel and look my best?”

My goal is to hit the bullseye—and that’s a goal with an asterisk. It might be unattainable, but it’s precisely this challenge that drives us to grow and perfect our product.

"I'm driven by the desire and purpose to create truly comfortable and high-quality pieces that not only highlight the wearer’s strengths, but also evoke emotion and confidence — answering the essential question:
"What should I wear today to feel at my best?"

My goal is to hit the bullseye — and it’s a star-marked challenge. Maybe it’s unattainable, but that’s exactly what drives us to grow. It’s this very ambition that pushes us to refine and elevate what we do."